Why isn’t Deion Sanders in EA Sports’ College Football 27? It might be the money

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Deion Sanders speaks with the media astatine Big 12 media days Tuesday.

Deion Sanders is 1 of 4 power-conference coaches whose likeness is not successful College Football 27. Stacy Revere / Getty Images

July 7, 2026 Updated 2:21 p.m. EDT

FRISCO, Texas — Colorado manager Deion Sanders says his lack successful EA Sports’ assemblage shot video crippled franchise is “probably” due to the fact that the institution isn’t paying him enough.

“I don’t cognize astir the video games. I person a fantastic squad that handles a batch of concern for me. If I’m not successful the game, that means they weren’t paying enough,” Sanders said during his quality astatine Big 12 media days Tuesday. “It astir apt didn’t acceptable wherever we’re going close now. That’s astir apt it. It was astir apt conscionable that simplistic.”

EA Sports’ assemblage shot video crippled returned successful July 2024 aft an 11-year absence, and past year’s crippled featured real-life coaches for the archetypal clip successful the franchise’s history. Last year, 12 coaches were not included successful the game.

This year, it’s lone seven: Sanders, North Carolina’s Bill Belichick, Miami’s Mario Cristobal, Iowa’s Kirk Ferentz, Utah State’s Bronco Mendenhall, Southern Miss’ Blake Anderson and North Texas’ Neal Brown.

Coaches who don’t lend the crippled their likeness are replaced by generic coaching avatars.

Belichick’s likeness was besides not included successful the Madden NFL franchise for astir of his tenure with the New England Patriots due to the fact that helium was not a subordinate of the NFL Coaches Association, which manages licensing agreements with EA Sports.

College Football 27 is acceptable for wide release connected Thursday and was made disposable for beforehand purchases past week.

Colorado prima Travis Hunter, who won the 2024 Heisman Trophy, was connected the screen of the archetypal game, College Football 25. EA said successful November 2024 that College Football 25 was the best-selling sports video crippled of each time.

EA Sports did not instantly respond to a petition for comment.